CREATIVE LIFELONG LEARNING PROGRAMME (CILL)

The Ministry of Communication and Multimedia (KKMM), through Perbadanan Kemajuan Filem Nasional Malaysia (FINAS) is pleased to announce the offering of training grants to Creative Multimedia industry practitioners and students.

The objective of this grant is to address qualitative gaps based on the fact that although there appears to be enough talent to meet the demand, the industry has however expressed serious concern over the quality and skills of talent pool.

PEMANDU allocated a budget specific for this programme to address the talent gap that exists within the creative content sector. FINAS acknowledges that there is an inherent talent and skills gap and we believe that a holistic model is required. The holistic approach would look into addressing the needs of the industry in a short to medium term timeline while taking into account the complexity of talent development for the creative content industry. It is with this realization that a model based on a LIFELONG LEARNING principle will be applied in the implementation of the scheme.

Lifelong learning is defined as 'all learning activity undertaken through-out life, with the aim of improving knowledge, skills and competence, within a personal, civic, social or employment-related perspective' by The European Commission. It promotes the development of knowledge and competences to adapt to the knowledge-based society. It also values all forms of learning including non-formal learning (vocational skills acquired at workplace) and informal learning (inter-generational learning). It is hoped that this programme will encourage the attainment of formal recognition for our creative talents and encourage the creative content industry practitioners to further upgrade their knowledge and skills.